My magazine readers are avid music fans, interested in the latest music news, bands and gigs. The readers are sociable people who enjoy going to concerts and generally being out with friends. They use the latest technology to be on the cusp of the hottest fashion and music. Because of these interests the affluent young audience are very open to influence when it comes to advertising; wanting to look like the latest band. Our audience are intelligent people, 70% saying they read books regularly, and 90% read music magazines weekly.
· 60% female
· 50% 16-25
Their favourite bands include people like Arctic Monkeys, Mumford and Sons and Florence and the Machine. They buy from brands such as Levi, Urban Outfitter and Topshop, some prefer vintage shops. This is all gives great opportunities for advertising within the magazine.
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