NME magazine is aimed at music lovers around the country, normally from ABC1 families. There is quite a lot of text included on the page compared to that of an RnB magazine. This may show they are more educated, and want to know information rather than look at pictures. The images that are shown show artists with instruments meaning the reader can relate with the magazine and know from first look what genre is being portrayed. They have featured popular artists such as 'Oasis' on the contents to attract their huge fan base and display the genre to the readers. The magazine is aimed at an older audience; quite a lot of text is used, including features of older bands, sophisticated layout including index. The band index is a feature unique to NME magazine, you normally link index's with book, showing how they are trying to appeal to and affluent, educated audience. The colour scheme is simple, highlighting heading and subheading to make key information stand out. Colours and fonts are quite neutral to appeal to both male and female readers, who are all fans of the genre.
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